# MEGA Stone Growth

> MEGA Stone Growth is a performance marketing agency for product, service and subscription businesses. We plan, buy and manage Google Ads, Meta Ads and custom media, and we build the creative and landing pages that turn that spend into customers.

MEGA Stone Growth (MSG) is a performance marketing agency. We connect the media you buy, the creative people see and the page they land on, so paid acquisition gets easier to learn from and safer to scale.

## Services
- [Google Ads management](https://megastonegrowth.com/services/google-ads): We build and run Google Ads accounts that buy the searches most likely to become customers, measure what those clicks actually produce, and keep moving budget toward what works.
- [Meta advertising](https://megastonegrowth.com/services/meta-ads): We plan, launch and manage Facebook and Instagram advertising with a structured creative testing program, clean conversion signals and an audience strategy that fits how Meta's delivery system works today.
- [Custom media buying](https://megastonegrowth.com/services/media-buying): We plan, source, test and manage paid media outside Google and Meta when another channel can reach the right customers at a better price and its results can be measured honestly.
- [Performance creative](https://megastonegrowth.com/services/creative): We write, produce and iterate the ads that paid media depends on, mostly short-form video, and we use campaign results to decide what to make next.
- [Landing pages & conversion](https://megastonegrowth.com/services/conversion): We design, build and test landing pages and funnels that match the ad that sent the visitor, remove friction and make the offer easy to say yes to.
- [Measurement & attribution](https://megastonegrowth.com/services/measurement): We set up tracking, attribution and reporting that show what paid media is really producing, in customers, revenue and margin, rather than only what each platform claims.
- [SEO & answer engine optimization](https://megastonegrowth.com/services/seo-aeo): We build the technical foundation, expert content and trust signals that help businesses rank in search and get cited by AI answer engines, and we track the visits and leads each one sends.

## Who we help
- [E-commerce and DTC](https://megastonegrowth.com/industries/ecommerce): We help online brands acquire customers profitably with Google Shopping and Performance Max, Meta creative testing, custom media and better product pages, measured against contribution margin and repeat purchase rather than platform ROAS alone.
- [Subscriptions, apps and digital products](https://megastonegrowth.com/industries/subscriptions): Recurring revenue changes what a good customer is. We plan acquisition around trial-to-paid conversion, retention and payback, with offers, billing terms and creative clear enough to keep both customers and ad accounts in good standing.

## Guides
- [How should a Google Ads account be structured in 2026?](https://megastonegrowth.com/guides/google-ads-account-structure): Build as few campaigns as your budgets and targets allow. Separate brand from non-brand, give each campaign one objective and one target, and group keywords into themed ad groups on broad match with Smart Bidding. Add Performance Max, Shopping or Demand Gen only for a distinct job, and split by margin or country only when the target or budget differs.
- [How do you test a new ad network or traffic source without wasting budget?](https://megastonegrowth.com/guides/testing-new-traffic-sources): Size the test budget from your payout and the number of conversions you need to judge, then cap it. Track with click IDs and server-to-server postbacks before spending, check for invalid traffic, and read results by placement. Write kill and scale rules before launch, and judge on cohort value, not front-end cost.
- [How do you get Google and Meta to optimize for lead quality instead of form fills?](https://megastonegrowth.com/guides/lead-quality-offline-conversions): Send what happens after the form back to the ad platforms. Capture the click ID and the email on every lead, store them in your CRM, then upload qualified and closed stages daily: to Google through enhanced conversions for leads, to Meta through the Conversions API for CRM. Optimize on the deepest stage with enough volume.
- [When should you use Meta Advantage+ sales campaigns, and how do you keep control?](https://megastonegrowth.com/guides/meta-advantage-plus-sales-campaigns): Use Advantage+ sales campaigns when tracking is reliable, you have enough creative for Meta to rotate, and you want broad prospecting to scale. Keep control with account-level audience and placement controls, a separate ad set for existing customers, and brand safety settings. Keep manual campaigns for tightly defined audiences and clean tests, and judge both with lift tests.
- [ROAS, MER, CAC and contribution margin: which number should you run paid acquisition on?](https://megastonegrowth.com/guides/marketing-efficiency-metrics): Run paid acquisition on contribution margin after ad spend, and use the other three as steering numbers. Derive break-even ROAS from your contribution margin (1 divided by margin %), set platform ROAS targets above it, watch blended MER and new-customer CAC weekly, and confirm with a holdout that the spend is adding customers rather than relabeling them.
- [How do you brief UGC-style video ads that perform?](https://megastonegrowth.com/guides/ugc-video-ad-briefs): Brief one audience, one problem and one claim you can prove, then let the creator say it in their own words. Specify the hook, the length, the aspect ratio and the safe zone per placement. Settle usage rights, the paid partnership tag and FTC disclosure before filming, and plan variants that change one thing at a time.
- [Why do Google Ads, Meta and GA4 report different conversion numbers?](https://megastonegrowth.com/guides/ga4-vs-ad-platform-numbers): They count different things by different rules. Each ad platform credits only its own ads, inside its own click and view windows, and may date a conversion to the ad interaction rather than the purchase. GA4 credits all channels by its own model. Align date basis, scope, windows and counting, then reconcile each to your order or CRM data.
- [When do AI-generated ads need a disclosure on Meta, Google and under FTC rules?](https://megastonegrowth.com/guides/ai-generated-ad-disclosure): Meta and Google require advertisers to disclose realistic AI-generated or altered people, events or audio in political, election and social issue ads. Meta also labels other ads significantly edited with generative AI. Separately, under FTC rules, AI testimonials, invented reviewers and actors posing as customers can be deceptive with or without a platform label.
- [How do you get your business cited by ChatGPT, Perplexity, Copilot and Google AI Overviews?](https://megastonegrowth.com/guides/answer-engine-optimization): Answer engines cite pages they can crawl, index and quote. Let their search crawlers in, serve content as HTML, get indexed by both Google and Bing, write answer-first pages built on checkable facts, keep schema and third-party listings consistent with the page, and measure AI referrals and citations as their own channel. Nobody can guarantee a citation.
- [How do you set up Google Ads conversion tracking that Smart Bidding can trust?](https://megastonegrowth.com/guides/google-ads-conversion-tracking): Make one primary conversion action per goal that matches real revenue, and mark everything else secondary. Turn on enhanced conversions, send qualified leads and sales back through Data Manager with the click ID and hashed email, and implement consent mode v2. When tracking breaks, apply a data exclusion so bidding ignores the bad days.
- [Should you start with Google Ads or Meta Ads, and how should you split the first budget?](https://megastonegrowth.com/guides/google-ads-vs-meta-ads): Start where your buyers already are. If people search for what you sell, start with Google Search (or Shopping for products), because you are buying stated intent. If they don't search yet, start with Meta, which creates demand with creative. Fund one platform properly before adding the second, and size each budget to the conversion volume its bidding needs.
- [How do you hire a performance marketing agency without losing control of your accounts?](https://megastonegrowth.com/guides/hiring-a-performance-marketing-agency): Choose an agency when you need several skills at once (media, creative, landing pages, measurement) without hiring each role. Pick the pricing model whose incentives match your goal, keep every ad account, pixel and analytics property in your company's name with your own admins, and judge candidates on how they test and report, not on promises.
- [How do you test Meta ad creative without fooling yourself?](https://megastonegrowth.com/guides/meta-creative-testing): Test one creative idea at a time, with a written hypothesis, a budget and a decision date. Use Meta's A/B test tool for a clean answer, because it splits the audience so nobody sees both versions. Judge on cost per result for your optimization event. Ads sharing one ad set show delivery preference, not a test result.
- [How do you measure whether your ads are actually causing sales?](https://megastonegrowth.com/guides/incrementality-testing): Attribution reports which ads were near a sale, not which ones caused it. To measure cause, hold some people or regions back from your ads and compare. Use a platform conversion lift test when you qualify, a geo holdout when you need a cross-channel or offline read, and a calibrated media mix model to plan budget across channels between tests.
- [What makes a landing page convert paid traffic?](https://megastonegrowth.com/guides/landing-pages-for-paid-traffic): A landing page for paid traffic converts when it repeats the ad's promise in the first screen, serves one intent and one offer, loads fast on a phone (LCP within 2.5 seconds, INP under 200 ms, CLS under 0.1), asks only for what you need, and backs every claim with proof the visitor can check.
- [How do you set up Meta's Conversions API so the data is actually usable?](https://megastonegrowth.com/guides/meta-conversions-api): Run the Conversions API alongside the Meta Pixel, not instead of it. Send the same events from both, give each pair a shared event_id and event_name so Meta deduplicates them, and include hashed email and phone plus unhashed IP, user agent, fbp and fbc. Then check deduplication and Event Match Quality in Events Manager before you scale spend.
- [How should a pay-for-performance media buying relationship be structured so both sides are protected?](https://megastonegrowth.com/guides/pay-for-performance-media-buying): Approve budgets per campaign and per traffic source, each with a ROAS target and a floor. Run spend in ad accounts the partner can administer, keep partner funds separate, and reconcile weekly to the partner's own tracking. Optimize on cohort revenue or predicted value, not front-end CPA, and rule out bots, incentivized clicks and cloaking in writing.
- [How do you stop Performance Max from taking credit for brand searches?](https://megastonegrowth.com/guides/performance-max-guardrails): Run brand on an exact match Search campaign with enough budget, add a brand exclusion list to every Performance Max campaign, and use campaign-level negatives and URL exclusions for the rest. Then check the Performance Max search terms report and the channel performance report each week, and report brand and non-brand results separately.
- [How do you know if paid acquisition is working for a subscription business?](https://megastonegrowth.com/guides/subscription-cac-payback): Judge subscription ads on how fast a cohort's gross margin repays what it cost to acquire, not on first-purchase ROAS. Track cost per trial, trial-to-paid rate, CAC per paying customer and month-by-month cohort retention, then compute CAC payback in months. Send trial-to-paid and refund data back to Meta and Google so bidding learns from paying customers.
- [When should you switch to value-based bidding, and how do you set it up?](https://megastonegrowth.com/guides/value-based-bidding): Switch when you report at least two distinct conversion values, have about 15 conversions in 30 days, and conversions land within about a week of the click. Upload values for three weeks or one to two conversion cycles first, start target ROAS at your recent 30-day ROAS, and use value rules only for value differences Smart Bidding cannot see.
- All guides: https://megastonegrowth.com/guides
- Full text of every guide's answer and FAQ: https://megastonegrowth.com/llms-full.txt

## How we work
- Diagnose: Start with the numbers and the plumbing. A written diagnosis with prioritized fixes and a plan you can hold us to.
- Build: Fix the foundation before buying more traffic. A measurable foundation: clean signals, structured accounts, creative and pages ready to test.
- Launch: Controlled budgets, explicit hypotheses. Live campaigns where every test has a reason, a budget and a decision date.
- Learn: Read results at the level they mean something. A running learning log: what we tried, what happened and what we'll do next.
- Scale: Grow where the margin holds. Growth tied to acquisition economics rather than just to spend.
- Details: https://megastonegrowth.com/approach

## Frequently asked questions
### What does MEGA Stone Growth do?
MEGA Stone Growth (MSG) is a performance marketing agency. We plan, buy and manage paid media, mainly Google Ads, Meta Ads (Facebook and Instagram) and other channels through custom media buying, and we produce the performance creative, landing pages and measurement that make that media profitable.

### What types of businesses do you work with?
Businesses that acquire customers online: e-commerce and DTC brands, subscription and membership offers, apps and digital products, and consumer brands. We're a strong fit when paid media is, or should be, a primary growth channel.

### Do you only run Google and Meta?
No. Google and Meta are the core of most plans, and we also buy across other channels such as TikTok, YouTube, Pinterest, Reddit, programmatic, connected TV, podcasts, newsletters and direct publisher placements, plus specialist native, push, pop and age-gated networks for offers that need them, when they suit the audience and can be measured.

### Do you buy media for affiliate networks and performance partners?
Yes. We buy for networks and advertisers who pay per lead, per paying user or on revenue share. Budgets are approved per campaign and traffic source, every source runs against a ROAS target and floor, the ad accounts carry your admin access, and weekly reporting reconciles to your tracking.

### Do you make the ads, or only manage the campaigns?
Both. We write and produce performance creative, mostly short-form video, and we build landing pages. Keeping creative, media and conversion with one team means test results flow straight into the next brief.

### Is there a minimum budget?
We don't publish a fixed minimum. What matters is whether your budget can produce enough conversions for the platforms, and for us, to learn from. If it can't yet, we'll tell you in the first conversation.

### How do you measure success?
Against business outcomes: new customers, acquisition cost, revenue and margin, payback, and customer quality such as refunds or retention. We use platform reporting, but we don't treat platform-reported ROAS as the whole story, because platforms often claim credit for the same sales.

### How does an engagement start?
With a conversation about your goals and current numbers, then a diagnosis of your accounts, tracking, creative and funnel. From that we agree a prioritized plan before any rebuilding or scaling.

### Do you handle SEO and AI search (AEO)?
Yes. We run SEO and answer engine optimization as one program: a clean technical foundation, Search Console and Bing Webmaster setup, sitemaps and IndexNow, subject-matter-expert content, and tracking that shows visits and leads from Google, Bing and AI answer engines like ChatGPT and Perplexity as separate sources.

### Who is behind MSG?
A team with more than 45 years of combined experience in digital media: building and running large-scale media buying teams, selling media from the publisher side, and leading growth in some of the most competitive verticals online. MSG is a new agency; the people running your account are not new to this.

### Can you work in categories where ads are hard to get approved?
Yes. Much of our experience comes from verticals where platform review is strict and margins are thin. We build offers, creative and landing pages that pass review and keep ad and payment accounts healthy. We don't use cloaking or any tactic designed to get around policy.

## Work
- [Creative work](https://megastonegrowth.com/work): concept video ads made by our team for fictional brands, labeled as AI-generated concept work. No client results are claimed.

## Contact
- [Inquiry form](https://megastonegrowth.com/contact)
- Email: hello@megastonegrowth.com